Windows 8 is the first version of Windows since XP to require a product key for installation. Below are a number of ways to get a free product key for the consumer preview.
The easiest is to use the public product key on the Windows 8 FAQ:
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You can also get a key by running the Consumer Preview installer on the main download page.
For those of you that are part of the Windows Ecosystem Readiness program (BUILD Conference) located on Microsoft Connect, you can request a key with this link.
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